The first thing I want to say about the CoverGirl Outlast Lipstains is wow - as a collection, these are remarkable. They retail for approximately $8 each and have been seen so far at Target, Walgreens, Rite Aid, Fred Meyer, and CVS (and probably more places that I don't know about as well).
For each swatch, I drew a rectangle on my arm between black lines (for contrast - I used Wet 'n' Wild MegaEyes Defining Marker, which, by the way, is just like MAC's new felt-tip liner and is absolutely amazing), let it dry for a few minutes, and then went over it again to ensure that each color showed up as pigmented as possible for the sake of comparison and truth of color. Many before me have said they are very pigmented, and I half-agree with that statement; some are incredibly pigmented, others significantly less so (and with little exception, they generally get more pigmented as the shade numbers increase). The less pigmented of these lipstains are very layerable, but the more pigmented ones seem to be relatively unaffected by the amount of product you use. I'll show the pictures first, and then describe each shade. In all of the pictures, the lipstains are placed in ascending numerical order from left to right.
Shade descriptions and reviews (Pigmentation scale: 1 = least pigmented, 10 = most pigmented):
400 Everbloom Kiss: Bright, cute, sweet pink, neutral in tone. Creates an innocent and (very) youthful look. Pigmentation: 2
405 Berry Smooch: Sophisticated, cool-toned mauve-berry shade. Reminds me very much of NARS' Sin blush (without the shimmer, of course). Simply gorgeous. Pigmentation: 1410 Bit of Blossom: Vivid pink shade that rather tends toward the "fuschia" direction, but without being overly cool (definitely cool-neutral). This makes for a sassy sort of look (exactly what you don't get with the "Sassy Mauve" shade, incidentally), one I imagine fitting on a MAC MA, for example. Pigmentation: 6
415 Teasing Blush: Sultry, neutral pink-red-brown color, remarkably hard to describe; for some reason, I can't get past the word "blush" (in its name) - it doesn't really mean anything, but somehow it's still the most fitting descriptor I can think of. This one may well be my favorite of them all. It's just... sexy. Pigmentation: 4
420 Sassy Mauve: Sophisticated, subdued wine color; "mauve" definitely hits the nail on the head. While this is a very pretty color, I wouldn't call it "sassy." It strikes me as one of the more mature colors in the line, and reminds me somewhat of Lancome's popular Beach Plum Juicy Tube. Pigmentation: 5
425 Plum Pout: Deep, cool red; not very plummy at all, in my opinion. This is almost the exact color of MAC's Dubonnet lipstick. Love it! Pigmentation: 10
430 Coy Coral: Warm, salmony-coral shade, markedly different from the other lipstains. While this stain does go on more smoothly and evenly than most of the others, I'm very unimpressed by the color and quite honestly can't think of any skin tone this would complement (but feel free to try to prove me wrong!). Pigmentation: 8
435 Flirty Nude: Rather warm pink-brown tone (but with more brown than pink). It's almost a darker, more opaque version of NARS' Dolce Vita lipstick, but not quite as pretty. This is just an average color, in my opinion; not ugly but not beautiful, either, though I suspect it might better compliment darker skin tones than my own. Pigmentation: 3
440 Wild Berry Wink: Bright cool-neutral red, the exact color of my fingers after a day of picking fresh blackberries in the end of August. Stunning. Pigmentation: 9
445 Cinnamon Smile: Warm brown, caramel-mocha shade. I mentally file this under "no way," next to "Coy Coral"; while I do think it's more likely to work on some skin tones than the coral shade would, I'm having trouble even figuring out what those skin tones might be. It's just... very, very brown. Pigmentation: 7
Whew! That was a mouthful. Don't let my "pigmentation scale" scare you off, either. As I mentioned earlier, some of the less pigmented shades are the prettiest, and very buildable.
I haven't worn them all out and about yet, but the ones I have (415 and 420, I believe) lasted through dinner and a play/movie (two different nights). I found myself re-applying every few hours to maintain the vividness of color; they didn't fade too much, but when they did, they faded evenly. As with most lipstains, the CoverGirl Outlast stains tend to cling to patches of dry skin, so it helps to exfoliate your lips before applying (this can be done with a lip buffer, a washcloth, or even a soft-bristled toothbrush) and/or prep your lips with a small amount of balm. (You can also apply balm after the stain, which creates a very pretty, glossy look; be sure to let the stain "set" for a few minutes first, though.)
Thoughts on this post? I'm still new at this, so feedback is always helpful :) (That includes constructive criticism!)